Should We Feature Banner Ads to Increase Revenue?

TL; DR:

  • Bear markets bring challenges for projects and their token holders. QuickSwap needs to increase our revenue so we can keep building. Simultaneously, we want to provide higher APYs for QUICK stakers to compensate for the market’s volatility
  • We would like to start a discussion about featuring banner ads on our UI
  • Banner ads will bring increased revenue for QUICK stakers and the QuickSwap Foundation
  • Banner ads are easy to implement and will be ready to launch as soon as the governance vote concludes if the community votes in favor
  • We appreciate your input, which is why we’re introducing this discussion before conducting a governance vote
  • We would like to move quickly and hopefully pass this proposal so that we can increase revenue for all QUICK stakers sooner than later
  • Please read through this entire post carefully before forming an opinion
  • Once you’ve read it, visit our Reddit discussion forum to ask any questions and/or discuss with the team and community: https://www.reddit.com/r/QuickSwap/comments/w43i11/governance_discussion_should_quickswap_implement/

What would that look like?

Who would we sell Banner Ads to?

How much would the banner ads cost?

  • Tier 1 costs either $16.5k/month or $19.8k in their token for Dragon’s Syrup. It includes 5 premium ad spot placements per month, 1 organic tweet, and 2 retweets per week for the first 2 weeks
  • Tier 2 costs either $6k/month or $7.2k in their token for Dragon’s Syrup. It includes 10 regular ad spot placements per month and 2 retweets per week for the first 2 weeks
  • Tier 3 costs either $10k/month or $12k in their token for Dragon’s Syrup, and it includes 2 economy ad spot placements

How much revenue would banner ads bring?

If advertisers pay the cash price…

  • ⅔ would be used to market buy QUICK and distribute to Dragon’s Lair stakers = ($28,500 x 0.67) = $19,095
  • ⅓ would go to the QuickSwap Foundation = ($28,500 x 0.33) = $9,405

If advertisers pay the Syrup price…

  • ⅔ would be distributed to Dragon’s Syrup stakers = ($34,200 x 0.67) = $22,914
  • ⅓ would go to the QuickSwap Foundation = ($34,200 x 0.33) = $11,286
  • Also note that if market conditions improve, the QuickSwap Foundation may choose to forgo their ⅓ stake and give all of the earnings to the community

Advantages & Disadvantages

Pros

  • More co-marketing options for Polygon projects
  • Increased exposure to tokens that may radically increase in value
  • Increased exposure to products and/or services that may interest QuickSwap’s users
  • Higher revenue for stakers in the Dragon’s Lair
  • More options for stakers in Dragon’s Syrup pools to choose from
  • Increased revenue to fund QuickSwap’s growth and development

Cons

  • Increased exposure to tokens that may radically decrease in value
  • Increased exposure to products and/or services that may prove harmful to QuickSwap’s users
  • Some people find ads annoying

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